Your fundraising toolkit
Everything you need to make your fundraising for MindMosaic a success.
Copy, paste and personalise. We've written it all for you - just swap in your name, your challenge, and your story.
What’s in this toolkit
Navigate to each section using the links provided.
Title and story templates
Before, during and after
WhatsApp and Email templates
Text and email templates
Six tips that actually work
1. Your Just Giving page
Go to justgiving.com, click 'Start fundraising' and search for MindMosaic Counselling and Therapy. Examples below.
Page title
Examples:
I'm running [EVENT NAME] for MindMosaic
Climbing [CHALLENGE] to fund mental health support in Inverclyde
[YOUR NAME]'s [EVENT NAME] challenge for MindMosaic
Fundraising story
I'm taking on [CHALLENGE] to raise money for MindMosaic Counselling and Therapy - a mental health charity based in Greenock that helps people across Inverclyde access counselling and therapy, no matter what they can afford to pay.
Mental health support shouldn't depend on how much money you have. But for a lot of people in Inverclyde, long NHS waiting lists and the cost of private therapy means they're left without help when they need it most.
MindMosaic never turns anyone away at the point of need - and every pound raised goes directly to funding sessions for people who can't afford to pay. £60 funds one full counselling session.
[ADD YOUR PERSONAL REASON HERE - e.g. 'Mental health support has made a real difference in my own life, and I want to help make sure other people can access it too.']
Please donate if you can. Every amount counts. Thank you for supporting something that makes a real difference to real people in our community.
Select all, copy, paste into JustGiving, then personalise.
3. Message your contacts
A personal message sent directly to someone will almost always raise more than a public post.
WhatsApp or text
Hi [NAME], hope you're well! I'm doing [CHALLENGE] in [MONTH] and raising money for MindMosaic - a mental health charity in Greenock that helps people access counselling when they can't afford it.
Would you consider donating? Even a small amount makes a real difference - £60 funds a full session for someone who'd otherwise go without.
Here's my page: [JUSTGIVING LINK]
Thank you so much!
Email to friends or colleagues
Subject: I'm fundraising for MindMosaic - could you help?
Hi [NAME / team],
I'm taking on [CHALLENGE] on [DATE] and I'd love your support.
I'm raising money for MindMosaic Counselling and Therapy - a charity in Greenock that helps people across Inverclyde access mental health support, no matter what they can afford. They never turn anyone away at the point of need.
£60 funds one full counselling session. I'd really appreciate a donation - any amount is gratefully received.
Donate here: [JUSTGIVING LINK]
[OPTIONAL: Add your personal reason here]
Thank you. [YOUR NAME]
Top tip
People who feel awkward asking often soften it too much. A direct ask is kinder than a vague one - most people are happy to donate when they understand what it pays for.
4. Thank your donors
Thanking people properly matters. It makes them feel valued and means they're far more likely to support you.
WhatsApp or text
Hi [NAME], just wanted to say a huge thank you for donating to my [CHALLENGE] for MindMosaic. I did it!
Together we raised [AMOUNT], which will fund [NUMBER] counselling sessions for people in Inverclyde. That really means something.
Thank you for being part of it.
Email to friends or colleagues
Subject: Thank you - we did it!
Hi [NAME],
I wanted to say a personal thank you for donating to my [CHALLENGE] for MindMosaic.
I completed [CHALLENGE] on [DATE] and - thanks to people like you - raised [TOTAL AMOUNT]. That's [NUMBER] counselling sessions funded for people in Inverclyde who wouldn't otherwise be able to afford support.
It genuinely means a lot. Knowing your donation will make a direct difference to someone in our community is brilliant.
Thank you so much. [YOUR NAME]
5. How to ask without feeling awkward
Asking people for money feels uncomfortable for most people. Here’s how to make it easier.
01
Lead with the why
Don't start with 'can you donate?' Start with why you're doing it. Once people understand what the money does, the ask feels natural.
02
Be specific
'£60 funds one session' is far more compelling than 'any donation helps'. Specific numbers make the impact real.
03
Ask directly
Softening it too much makes people less likely to give. 'Would you be able to donate?' is a perfectly good question.
04
Don’t apologise
You're giving people a chance to help someone access mental health support. That's a good thing to ask for.
05
Follow up once
If someone liked your post but hasn't donated, one gentle message is fine. Most people mean to and forget.
06
Thank people properly
A personal thank-you means they're far more likely to give again - to you or the next MindMosaic fundraiser.
2. Social media posts
Posting at three points - when you sign up, just before your event, and after - will raise significantly more than once.
Announcement - when you sign up
I've signed up for [CHALLENGE] and I'm raising money for MindMosaic - a mental health charity right here in Greenock that helps people access counselling when they can't afford it.
£60 funds one full counselling session for someone who'd otherwise go without support. If you can spare anything, I'd be so grateful.
[YOUR JUSTGIVING LINK]
Last push - a few days before
[CHALLENGE] is [X] days away! I'm so close to my target of [AMOUNT] for MindMosaic.
Every pound funds counselling for people in Inverclyde who can't afford it. £60 = one full session. If you've been meaning to donate, now's the time!
[YOUR JUSTGIVING LINK]
On the day!
Today's the day! I'm doing [CHALLENGE] for MindMosaic and I am [excited / terrified / both].
Raising money so that people in Inverclyde can access mental health support - because everyone deserves help, regardless of what they can afford. Wish me luck!
[YOUR JUSTGIVING LINK]
Finish line
I raised [AMOUNT] for MindMosaic - which means [NUMBER] counselling sessions funded for people in Inverclyde who need support. That feels really good.
Thank you to absolutely everyone who donated, shared, or cheered me on. You made this happen.
[PERSONAL REFLECTION - optional]
Social media top tips
Instagram: Put your link in your bio and write 'link in bio' in posts.
Facebook: Put donation links in the comments - Facebook buries posts with external links.
Tag us: #MindMosaic